If It Keeps You Up At Night (Lyric Video)

Creative Direction & Design

The Swoons, together with songwriter Jake Gosling, birthed this anthem from a voice memo after receiving news that a friend had been diagnosed with cancer. Figuring out visuals for the official video was a challenge due to Covid-19 restrictions, so we set on a doing a lyric video. We thought it was important to show the band performing the song so we ordered green screens, shot all of the footage and I edited in After Effects.

I created the video to be a little more lighthearted than their previous one for 'Conspiracy of Silence', but still carry the same attitude, look and feel that's pivotal to The Swoons' branding. I then carried that same look and feel from the video and applied it to various marketing materials (social media marketing, website ads, profile banner updates, etc.).