Tune Up Fitness

Branding & Design

Tune Up Fitness is a health and wellness company that offers products and education focused on helping people alleviate physical pain and stress, improve athletic performance, and ultimately move better in their body.

When I joined the Tune Up Fitness team, my tasks included creating graphics to support all marketing efforts, creating and maintaining brand guidelines, updating physical packaging for retail, and designing and developing landing pages and websites.


Every month we set a theme to guide and direct the topics we'll cover in our blog posts, newsletters, and social media channels. Each theme has an accompanying piece of artwork which is used to update our social media cover photos and keep our community engaged.


We updated the packaging on all of our therapy ball products in an effort to show more cohesive branding and encourage product familiarity and loyalty. We switched out the old hang tags for a more sleeker higher quality paper that wraps around our therapy ball products securely (it was common for the old hang tags to damage, warp, and fall off). These wraps also gave us more space to explain the product's benefits and use cases and allows the product to be neatly placed on shelves and display cases with little to no movement.